Daniel Craig deserved a new look for his role as James Bond and Tom Ford was chosen to show that the agent 007 can look elegant and conservative during his adventures.
Ford and Louise Frogley (director of James Bond's dressing room) avoided black and grey to favor a navy blue wardrobe. Daniel Craig has now 420 garments and 11 outfits. Ford created three or four outfits for the action shots.
Craig admires Tom Ford and that made Ford's word easier. Ford will open a shop in Las Vegas where his neighbors will be Louis Vuitton and Marni.